


Ernst Keller played a fundamental role in the development of innovative, non-academic didactic principles in design training. Frequently referred to as the “Father of Swiss Style” (later known as International Typographic Style), his many students established this particular current in graphic design and went on to make it world famous.







Annik Troxler rose to prominence in recent years through her work on the identity for the Willisau Jazz Festival. She is part of a family with a graphic design legacy, including her famous father Niklaus, and her illustrator sister, Beds. Her primary medium is poster design.
www.anniktroxler.ch. (n.d.). Concert : Annik Troxler. [online] Available at: http://www.anniktroxler.ch/index.php?/lecture/concert/ [Accessed 8 Mar. 2023]. designboom | architecture & design magazine. (2014). annik troxler interview. [online] Available at: https://www.designboom.com/design/annik-troxler-interview-01-07-2014/. typomania.net. (n.d.). Annik Troxler. [online] Available at: https://typomania.net/2019/speakers-2019/annik-troxler/ [Accessed 8 Mar. 2023]. Bigman, A. (2016). What exactly is Swiss Design, anyway? [online] 99designs. Available at: https://99designs.com/blog/design-history-movements/swiss-design/. Flask, D. (2019). Swiss Design : Design Is History. [online] Designishistory.com. Available at: http://www.designishistory.com/home/swiss/. Blue Archer. (2021). What is Swiss Design? [online] Available at: https://www.bluearcher.com/blog-item-what-is-swiss-design. Luc, img alt=’’ src=’https://www newlyswissed com/wp-content/uploads/gravatar/c762376fb26de91b36770abd34a82182 jpg’ class=’avatar 2x photo’ width=’24’ /> (2017). 9 contemporary Swiss graphic designers you need to know. [online] Newly Swissed Online Magazine. Available at: https://www.newlyswissed.com/contemporary-swiss-graphic-designers/. The Museum of Modern Art. (n.d.). Ernst Keller | MoMA. [online] Available at: https://www.moma.org/artists/3041. Famous Graphic Designers. (2018). Emil Ruder | Biography, Designs and Facts. [online] Available at: https://www.famousgraphicdesigners.org/emil-ruder. TypeRoom (n.d.). In grid we trust: Emil Ruder aka the iconic pioneer of Swiss Style - TypeRoom. [online] www.typeroom.eu. Available at: https://www.typeroom.eu/in-grid-we-trust-emil-ruder-aka-the-iconic-pioneer-of-swiss-style.